Keyword Tool

Get a list of keyword suggestions to target in your SEO and PPC campaigns with our keyword research tool

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With this keyword research tool, SEO pros and digital agencies can

Thoroughly analyze any keyword

Find new keyword opportunities

Assess keyword competition

Analyze core keyword parameters

Challenging

Difficulty score

Get an idea of how difficult it will be to get a web page to Google page one by targeting a specific keyword. Keywords targeted by websites with high domain authority usually have a higher difficulty score. Filter out keyword recommendations to understand the promotion efforts needed.

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Search volume

Find out how many monthly organic searches the selected keyword gets on Google with our Keyword Suggestion Tool. You can also see the search volume dynamics for suggested keywords, such as how the number of searches has changed over the last year.

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Competition: 1

CPC and paid competition

Discover the average price of a click you would pay in a pay-per-click (PPC) Google Ads marketing campaign. Additionally, you can see CPC data for other regions to have a better understanding of how competitive the keyword is globally.

Find keywords that will take you to the top

Learn all of the essential keyword metrics and identify the search queries worth targeting!

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No credit card required

Pick the right keywords

Build your new project’s keyword list from scratch

Get ideas to expand the keyword list of an existing website

Bulk keyword analysis

Need to investigate hundreds or even thousands of keywords fast? With our bulk keyword generator, you don’t have to worry that the keyword research will take ages. Now, in a matter of seconds, you can evaluate search queries in groups and get a full report that contains detailed data on all your keywords.

Identify and assess your keyword competitors

Find out who is targeting the same keywords as you and how they do it. Use our keyword research tool to get more ideas and to create more effective search campaigns.

Organic search results

Paid search results

Show other features

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Organic search results

See organic competitors for the analyzed keyword

Paid search results

Check out keyword popularity across competitors’ ads

Get personalized tips on how to find high-value keywords and assess their ranking potential for your niche in a few clicks.

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FAQ

Keyword Suggestion Tool vs. Google Keyword Planner

Feature

Keyword Suggestion Tool

Google Keyword Planner

Ungrouped search volume

Keywords in plural, superlatives, possessives, etc. are separate entities with exact search volumes, not a search volume range

Feature

Keyword Suggestion Tool

Google Keyword Planner

Global search volume

A keyword search volume across different countries

Feature

Keyword Suggestion Tool

Google Keyword Planner

Search trend

Monthly changes in search volume

Feature

Keyword Suggestion Tool

Google Keyword Planner

Keyword competition and CPC

How competitive and costly a keyword is for paid campaigns

Feature

Keyword Suggestion Tool

Google Keyword Planner

Keyword difficulty for organic search

How difficult it will be to get pages targeting this keyword to the top 10 organic search results

Feature

Keyword Suggestion Tool

Google Keyword Planner

Categorized keyword recommendations

Suggested keywords are divided into similar, related, question-based, low-search-volume categories

Feature

Keyword Suggestion Tool

Google Keyword Planner

Organic SERP results with all the essential metrics

SEO metrics on websites targeting the analyzed keyword in organic search

Feature

Keyword Suggestion Tool

Google Keyword Planner

Organic historical data

Monthly organic SERP changes for a query

Feature

Keyword Suggestion Tool

Google Keyword Planner

Ads history

Paid campaign data for websites that target the same query in their ads

Feature

Keyword Suggestion Tool

Google Keyword Planner

Search intent

What users want when they search typing this query

Feature

Ungrouped search volume

Keywords in plural, superlatives, possessives, etc. are separate entities with exact search volumes, not a search volume range

Keyword Suggestion Tool

Google Keyword Planner

Feature

Global search volume

A keyword search volume across different countries

Keyword Suggestion Tool

Google Keyword Planner

Feature

Search trend

Monthly changes in search volume

Keyword Suggestion Tool

Google Keyword Planner

Feature

Keyword competition and CPC

How competitive and costly a keyword is for paid campaigns

Keyword Suggestion Tool

Google Keyword Planner

Feature

Keyword difficulty for organic search

How difficult it will be to get pages targeting this keyword to the top 10 organic search results

Keyword Suggestion Tool

Google Keyword Planner

Feature

Categorized keyword recommendations

Suggested keywords are divided into similar, related, question-based, low-search-volume categories

Keyword Suggestion Tool

Google Keyword Planner

Feature

Organic SERP results with all the essential metrics

SEO metrics on websites targeting the analyzed keyword in organic search

Keyword Suggestion Tool

Google Keyword Planner

Feature

Organic historical data

Monthly organic SERP changes for a query

Keyword Suggestion Tool

Google Keyword Planner

Feature

Ads history

Paid campaign data for websites that target the same query in their ads

Keyword Suggestion Tool

Google Keyword Planner

Feature

Search intent

What users want when they search typing this query

Keyword Suggestion Tool

Google Keyword Planner

You need in-depth and accurate data to get the most out of each keyword.

While Google’s Keyword Planner and SE Ranking’s keyword tool have some overlapping functionalities, the latter was created with all your SEO needs in mind. Our tool goes beyond finding keywords by:

Providing more SEO metrics and stats for each search term.
Using a user-friendly approach with many sorting and filtering options.

What is the Keyword Suggestion Tool?

SE Ranking’s Keyword Suggestion Tool helps you find keywords to target in your SEO and PPC campaigns. The tool analyzes search data to provide all the necessary data and metrics, which means no more guesswork.

SEO

Find new keywords that can bring organic traffic to your site

PPC

Detect keywords that can boost your paid campaign

Evaluate SEO metrics, including search volume, difficulty, search trends, and search intent.
Check out the organic SERP for the analyzed keyword and how it has changed over time.
Discover SERP features for each search query.

Assess the CPC and competition level for the analyzed term and get recommendations.
Get PPC campaign data on websites targeting similar search terms.
Check out the top ads for the inspected queries.

SEO

Find new keywords that can bring organic traffic to your site

Evaluate SEO metrics, including search volume, difficulty, search trends, and search intent.
Check out the organic SERP for the analyzed keyword and how it has changed over time.
Discover SERP features for each search query.

PPC

Detect keywords that can boost your paid campaign

Assess the CPC and competition level for the analyzed term and get recommendations.
Get PPC campaign data on websites targeting similar search terms.
Check out the top ads for the inspected queries.

Our keyword generator will collect terms that are best suited to each individual campaign, whether the terms are SEO or PPC. The tool also provides all the necessary data and metrics like keyword popularity so you can avoid doing guesswork. This information can help you choose keywords that are both relevant to your target audience and likely to generate traffic to your website.

How does SE Ranking's Keyword Suggestion tool work?

With SE Ranking’s Keyword Suggestion Tool, you’ll get everything you need to more effectively plan your organic and paid search campaigns.

To get started, enter a word or phrase related to your topic. This could either be your seed keyword or a list of related search queries. After that, specify your desired location. The tool will generate the following: a list of similar and related keywords, questions related to the search term that people ask, and low-search-volume (long-tail) keywords.

Each suggested keyword comes with metrics like search volume, difficulty, search intent, search trends, and more. You’ll also see each keyword’s current organic search results, SERP features, and historical data.

You can also use the tool’s filtering and sorting options to find the most relevant terms and refine your keyword list. After identifying the best-fit terms, incorporate them into your other SE Ranking tools. The Content Editor and Rank Tracker, for example, are great tools for creating optimized content and monitoring your site’s rankings for the keywords in your list.

Why use SE Ranking’s keyword tool for keyword research?

There are many great reasons for using SE Ranking’s keyword tool for keyword research. The tool offers:

Extensive database:
Billions of keywords across 190 countries. You can even incorporate your own lists into our datasets.
Comprehensive metrics:
Difficulty score, search volume, CPC, paid competition, global volume, search intent, organic results, and SERP features.
Go through the list of suggestions
and remove duplicates, junk search queries, or terms that don’t match your topic.
Accurate data:
Regularly improved algorithms for high-precision search volume and traffic estimates.
Keyword suggestions:
Thousands of keyword ideas, all categorized into similar, related, low search volume, and question-based keywords.
Keyword management:
Organize and save search queries in unique lists for different regions, and add them to the Content Editor or Rank Tracker.
Bulk analysis:
Analyze dozens or hundreds of keywords at once.
Filtering options:
Various filters are available to refine your keyword list, such as inclusion/exclusion criteria, search volume, word count, difficulty, search intent, and competition, among other factors.
SERP insights:
View competitors’ pages that rank for your chosen keyword. See their performance over time and their historical ad performance data, specifically for the keywords you selected for analysis.
Tool integration:
Works seamlessly with the Keyword Grouper, Competitor Research Tool, and Position Tracking Tool, enhancing your research and analysis.
Free usage:
A free 14-day trial period (+3 free checks for users without accounts) to see the tool’s full capabilities for yourself.

How to do keyword research for SEO

Start by creating a list of seed keywords (words or phrases that unlock more keywords during research). Use SE Ranking’s keyword generator to collect the maximum number of relevant search queries for each seed keyword and get other popular keywords related to your business. Type in the term to get a list of keyword suggestions next to their main metrics.

If you already have a keyword list, opt for a bulk keyword search to see each keyword’s search volume and difficulty and identify the most promising ones. Review the list of suggestions and remove irrelevant queries.

Focus on SEO metrics to discover which terms are worth using in your content. Pay special attention to long-tail keywords, (queries with 3+ words and highly specific search intents). You can find these in the list of low-search-volume suggestions or by using the word count filter in the SE Ranking platform.

From here, organize all relevant keywords into categories or future articles.

Can I use your keyword generator for free?

You don’t have to purchase an SE Ranking subscription to use our Keyword Suggestion Tool, you can use it for free.

It gives you 3 free reports per day. It will show you the pages ranking within the top 10 search results. It also gives you a limited number of keyword suggestions in your reports.